Privacy Policy
Last updated: June 29, 2025
This Privacy Policy explains how PIKsolution OÜ (“Company”, “we”, “us”) collects, uses, discloses and safeguards your information when you visit or make a purchase at LabuShop (the “Service”). It applies whether you access the Service via web, mobile or any other device and supplements Google’s partner-site policy.
Interpretation and Definitions
Additional Definitions
- Google Ads – the online advertising platform offered by Google LLC that allows us to show personalised or non-personalised ads and to run remarketing campaigns.
- Google Analytics 4 (“GA4”) – an audience-measurement tool from Google that collects aggregated usage statistics.
- Consent Management Platform (“CMP”) – a tool certified by Google under the IAB TCF for recording and transmitting users’ cookie consent choices.
Legal Basis for Processing (EEA/UK only)
We process your Personal Data on one or more of the following legal grounds:
- Contract – to perform a purchase contract and deliver your toy products.
- Consent – e.g. for marketing emails, personalised advertising and optional cookies.
- Legitimate Interest – to prevent fraud, keep our Service secure and understand site performance, provided such interests are not overridden by your rights.
- Legal Obligation – to comply with accounting, tax or consumer-protection laws.
Advertising, Remarketing & Analytics
We use Google Ads conversion tracking and remarketing tags as well as GA4 to measure ad performance, build audiences and optimise our campaigns. These services place cookies and process identifiers such as your IP address, device information, the pages you visited and, when applicable, hashed email addresses.
- Personalised ads: If you consent, Google may combine your browsing behaviour across sites to show ads tailored to your interests.
- Non-personalised ads: If you decline personalised cookies, we will still serve contextual ads that do not rely on your profile.
- Opt-out: You can adjust ads personalisation in Google Ads Settings or install the GA Opt-out Browser Add-on.
Consent Management & Google Consent Mode v2
For visitors from the European Economic Area, Switzerland
and the UK we implement a Google-certified CMP that
integrates with the
IAB TCF v2.2
and Google Consent Mode v2. This technology transmits your
chosen consent signals (ad_user_data and
ad_personalization) to Google services. If you
opt-out, Google tags operate in “denied” mode,
and only aggregated or modelled data may be used for
reporting. :contentReference[oaicite:1]{index=1}
Your Rights (EEA/UK residents)
You may exercise the following rights free of charge:
- Access to the Personal Data we hold about you;
- Rectification of inaccurate or incomplete data;
- Erasure (“right to be forgotten”);
- Restriction or objection to processing;
- Data portability;
- Withdraw consent at any time without affecting prior lawful processing;
- Lodge a complaint with your local Data Protection Authority.
To exercise these rights, email us at dpo@1vin.com.
Children’s Privacy
The Service is directed at adults who purchase toys; it is not intended for children under 16 years in the EEA/UK (or under 13 years in other regions subject to COPPA). We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with information without your consent, please contact us so we can delete it.
Tracking Technologies & Cookies
In addition to the first-party cookies described earlier, we use third-party cookies (Google Ads, GA4) for analytics and advertising. You can manage your preferences at any time via our cookie banner or through your browser settings. Detailed information is available in our separate Cookie Policy.
Contact Us
- Email (general inquiries): admin@1vin.com
- Email (privacy requests): dpo@1vin.com